INCENTIVE FOR DESKTOP PUBLISHING COMPANY, MONTE CARLO 2010
In order to re-energize and re-connect the desktop publishing business, our client launched an incentive for its European sales network who had generated a 15% sales increase during the qualifying period. We were asked to organise a 3-day incentive for 30-40 couples in a European location with easy access from the other European countries. Besides managing all connecting flights, the group flight and an engaging programme, W&O was responsible for all pre, during and post event communication.
Our Solution
Glamorous Monte Carlo was chosen as the destination. All 34 couples were flown into Nice and everybody was shuttled by privately chartered helicopters from the airport directly to the hotel. The Monte Carlo Bay Hotel offered a fabulous experience with impressive coastal views and 5 star treatments to all its guests. Situated right next to the sea, the hotel offered 4 acres of gardens, 3 swimming pools, a casino and bar. The resort style facilities rewarded our guests with a truly memorable incentive experience.
The programme had plenty of highlights and dazzling moments to offer. A road trip along the Riviera culminated with a champagne reception at the privately hired Chevre D’Or in Eze Village. The combination of the scenic drive, elegant reception and the stunning views over Monaco’s coastline could not have been more overwhelming.
For the gala dinner, all winners were taken to the famous Hotel Hermitage with unparalleled views over the Monte Carlo Marina. Fake diamonds and one real diamond worth £2,000 were dropped into all champagne glasses before dinner and once the experts had examined all glasses, the lucky winner of the diamond was announced. After dinner all winners got a little pocket money to improve their gambling skills and try their luck to become a millionaire in one of Monte Carlo’s finest casinos.
Another high point was the drive through Monte Carlo in 34 vintage 2CV’s branded with the client’s company logo.
The Challenges
Besides constantly changing delegate numbers, the different languages spoken by the winners proved to be difficult. To overcome this, we hired additional staff covering the languages spoken and translated all collateral into several languages.
The Communication
The event collateral was thorough and well planned by any means. This included: launch video, event website, launch mailer, reminder mailer, several trackers, the winner announcement, registration mailer, event booklet, post event gallery and pictorial and last but not least post event letters with feedback forms. Since the participants came from several different countries, most communication means were translated into English, Spanish, German, Italian, French, Dutch and Portuguese.
