Rio Incentive. IT company
To brief was to organise the yearly incentive for 30 top performing sales managers within the European network of a leading document management company, and their partners.
To provide them with opportunity to travel to a unique destination, have a series of once in a lifetime experiences and celebrate their success with their partner.
Our Solution
Being aware of the need to provide free time as well as maximum excitement we have chosen Rio thanks to its excellent value for money, wow factors, and strong CSR opportunities which could be easily tapped into to add a new dimension to the event.
Rio is still a new destination and to many to go to Rio the week before the Carnival, staying at the classic Copacabana and take helicopter flights over Sugar Loaf Mountain – not quite ordinary isn’t it?
Communication
We have used our internal software for full delegate database management, created a bespoke website for delegate registration which provided accuracy of delegate management and a central portal in communicating with the delegates. The constant information updates on the website have also acted as a teaser – cost-effective, paperless and completely accurate.
We have looked after all aspects of the event, from flights to Rio from two European hub to accommodation at the legendary Copacabana Palace and activities involving the local community from the favallas. Throughout the duration of the programme to treat each participant as a guest, not a as a delegate to the event, by customising each delegate’s experiences and every aspect of the experience they’ve selected
The activities provided ranged from:
A morning city tour including the the downtown and favellas; a Schwner Cruise operated by a team from the favellas, vintage Jeep Tours, to Corcovado followed by a tour with rangers in the Tijuca Forest (educate and show guests the diversity and fragility of the natural environment); local rainforest restaurant Feijoada, in the middle of the rainforest – man made, went to the house of the chief ranger and had dinner art the house in typical Brasilero gastro extravaganza – very authentic. The money was going towards protecting the local environment.
Tour to the Sugar Loaf mountain; chartered helicopter, private flights over Rio and Corcovado; drinks reception – mixologists were preparing caipirinhas on site while guests were waiting for the helicopter flights.
Recognition dinner at the uber famous Crystal Ball Room at Copacabana;
Wow factor thorugh sustainable suppliers: sourcing local artists, who produced a bespoke mask for each couple. Created a carnival experience, based on the story of the creation of Brasil. The script was produced by a local samba dance school from the favallas. Bringing money back into the favellas and their samba school.
Building carnival floats with samba schools – a potential team building activity for the future.
Challenges
Latin American country, different levels of service… ability to turn this into a positive by partnering with the supplier, for on time delivery in a destination less developed and accustomed with the requirements of Western guests.
Feedback
We provided an incentive with a concierge level of service, multi-level concierge support to tailor-make each guests’ experience and this was reflected in the overwhelmingly positive feedback and the continuous custom.